The Reigning Sound was born in Memphis, TN. Its daddy was a Flash & The Memphis Casuals 45, its mother a Barbara Pittman single. Life was not easy for this musical what-not. Kids shunned it for it’s rock’n’roll sensibility and obvious lack of polished shtick. In true stepchild fashion though, the band continued to develop a unique sound all it’s own that didn’t really focus on any of the preconceived genres. Within weeks they found their audience and were shakin’ down the house at clubs all over town. “Hail,Hail Rock’n’roll and fuck your prefab garage” appears to be some sort of battle cry for them. This from their leader Greg Cartwright whose previous bands The Oblivians & Compulsive Gamblers were so closely linked to the “Garage Punk” stereotype of ten years ago. “We were never really like most of the other bands” says Greg." I covered R&B, gospel or country songs with absolutely no regard for any 60’s aesthetic or sound, I just enjoyed finding an obscure song and breathing some new life into it." This same instinct for a truly inspired cover or a genius original can be found in the Reigning Sound. The first album, released by SFTRI, showed Greg’s talent for crafting great moody soundscapes their second record , “Time Bomb High School”, on In The Red, showed you the full spectrum of their dynamic live show. For the new record, Cartwright—aided by bass player Jeremy Scott and drummer Greg Roberson—has put together a collection of tunes called, “Too Much Guitar”, that captures the intensity of the bands electrifying live performances. “Too Much Guitar” is out soon on In The Red Records. The Reigning Sound will be taking the Memphis rock gospel to people of the World starting in January 2004.
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